PinPoint Applications
Applications
Subsidiaries and Branches
How important is it for the success of your business that customers can find your subsidiary or branch?
The flood of information on the Internet is unmanageable. Even if a customer has found your website, he may not find the suitable branch in a moment. His search logic may not match the structure of your website.
How many clicks and text inputs do you expect from your customers until she finds the desired information?
How much patience does your customer have until he exits your website?
All geographic information can be clearly arranged on one spot.
The search for a specific location does not hide neighbouring locations.
Brand Products and Shops
You distribute your brand products via wholesale or specialized trade.
Do your customers know where they can buy your products?
With PinPoint you can also provide site-specific information of your products beside information of the specialty retailer and his location itself.
Which employees in the shop are experts for your product?
When do you present new designs and collections at a certain location?
References and Projects
References are the best advertisement for the operating efficiency of a company beside a good mouth-to-mouth propaganda. The image of a company grows with the geographic expansion of the finished projects.
The projected contracts and those in execution are of interest for potential customers.
PinPoint shows the position and details of your projects on a map. You customers can see information about projects in the pipeline and the scope of your services. In the showcase you can show images, videos and link to complete project websites.
Read and heard information in connection with pictures can be remembered better.
Events
Concerts, cultural events, exhibitions not only draw the attention of your local audience but also attract people who have to cover a certain distance. Not everybody is familiar with the venue.
Do the visitors know the best arrival- and parking alternatives?
What is the local infrastructure like?
Are there park & ride facilities?
How clear do you present this information on your website?
PinPoint not only offers the possibility to display the local conditions of an event but also the option to design a suitable map without programming skills and integrate it within a very short time.
Product Origin
Consumers purchase products consciously. Health-related aspects have been predominant in the past, which drew the attention to the biological cultivation of edibles and the livestock breeding. Nowadays those product features are increasingly a buying factor. Influences on the climate attract attention of the public.
Which are the distribution channels of products to the customers?
What are the effects on the climate footprint?
How authentic is the “bio” label on the packing?
With PinPoint you show your customers the point of origin of the products in your shelves. Show the farm and show the happy cows and hens with a webcam. Provide transparency and confidence to your customers.
Citizen-Service and Organizational Information
Communities and cities operate and provide many public services, like departments, sportive, cultural and welfare services, educational institutions, supply,- sanitation- and maintenance services.
Do your citizens know where the right service department can be found that is responsible for their concern?
With PinPoint citizens and people who are not familiar with your community, who want to visit a public utility will orientate and find the searched location quickly.
Tourism and Sightseeing
Hardly any other application bears an information content with such a distinctive geographic relation, like tourism websites. This includes accommodations, places of interest, leisure, outdoor-activities, entertainment, infrastructure, gastronomy and many more. Especially on vacation trips interesting positions in the vicinity are of utmost interest.
City breaks are trendy. The length of stay averages between some hours and a view days. The interest of the visitors is different. The tendency to inform oneself about vacation spots ahead of time is increasing. Vacationers increasingly book the accommodation via internet without establishing personal contacts.
How clearly arranged is the range of services offered on your website?
Through how many menues website visitors need to search?
How many technologies and operation concepts one needs to know to versatile with your website.
Beside the travel destination the leisure time facilities differ from region to region and thus the focus topics, which get communicated on the website:
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Accommodation
The ways to find a residence are different. Some users search an accommodation list and decide upon category, cost, terms, etc. For others the location of a hotel is of vital importance, so they look it up on the map. Some prefer a tranquil place, others like to reside centrally.
PinPoint links the locations with existing booking systems so that data administration is reduced.
Directions to each location are activated via vicinity-search or directly on the business card. The directions are calculated and displayed directly on your site inside the map. Website visitors don‘t lose their way in confusing menues anymore. -
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Infrastructure/Shopping
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Many people combine vacation with shopping. It can be of advantage to show the alternatives on the website. Beside the standard directions by car also the directions for pedestrians and public transportation can be integrated.
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Culture/Museums/Sightseeing/Events
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A point of interest is more than just the position of a location alone. Web surfers may compile interesting information from different websites. PinPoint is an easy and clear tool that links all information of a location. A visitor is able to plan his holidays on the basis of several interesting locations and is able to document a trip afterwards.
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Gastronomy
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Some people associate holidays with culinary pleasure. It is valuable for them to know in advance, which restaurant to visit, which cuisine is offered, where to find it, and maybe check what the menue offers.
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Sport/Nature
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Rural holiday areas offer a lot of activities in the nature. Mountainbiking, hiking, trails, routes, cross-country ski, adventure camps, rafting routes, canoeing are more than only a spot in a map. Lines and areas are displayed in PinPoint as via KML. Website visitors can change between the alternative maps, satellite, terrain views and hence get a very good picture of the holiday area. But that is not good enough. PinPoint also integrates panoramas and aerial views. All images are delivered using the same concept. Visitors confused with different technologies or user interfaces.
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Google Earth
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Your site-experience can be improved if you provide three dimensional interactive maps for offline viewing. Google Earth not only displays locations but also shows lines and areas three dimensionally. Hence a website visitor is able to preview mountainbike routes, hiking tours in the best way.
PinPoint supports your potential guests right from the travel planning stage to the wrap-up. The guest obtains the desired information about points of interest and routes. The download of linked texts, images and videos simplifies travel-planning and documentation. PinPoint not only reduces the complexity of your website. Moreover you provide a quick and easy way to access geographic information on your website.
